Home

Case Studies

Photo

Video

UGC

Case Studies

Porter Airlines


Duration on project: 1.5 years
Responsibilities: Art Direction, Brand & Social Strategy, Creative Development, Organic Social Content, Graphic Design

Always-On Social

As Senior Creative Lead, Beth led the development and execution of Porter Airlines’ monthly social content, collaborating closely with Copywriters and Strategists to bring evergreen ideas to life. She led creative direction across flight announcements, destination promotions, and aviation-forward moments, while also producing people-centric content that brought personality to the brand, including original series like Where’s Mr. Porter?, which offered niche travel tips through playful storytelling. Beth also crafted creative briefs and concept decks for social-first aviation shoots and employee features, building a visual world that invited audiences into Porter’s hangar.

Her efforts helped transform Porter’s digital presence into a leading voice in Canadian aviation. Since joining Academy, she has contributed to making Porter the number two airline in Canada — surpassing WestJet, generating over 5.4M organic impressions on Instagram, and growing the account by more than 80K followers. Video content alone has generated over 16M organic views on Facebook — all without paid media.

Instead of traditional ads, the brand leaned into lo-fi, fast, and flexible content that sparked real conversation. Beth’s expertise in content strategy and creation helped redefine how Porter showed up on feeds, not just as an airline, but as a lifestyle brand rooted in authenticity, community, and charm.

Love, Locals

As the Lead Art Director for this Porter campaign, Beth successfully conceptualized and pitched a distinctive new series to the client in collaboration with Strategists and Copywriters, owning every creative phase from detailed storyboarding to on-set direction. The series serves as an authentic city guide, celebrating each Porter destination by highlighting the stories of its local tastemakers and community pillars.

Almave


Duration on project: 1 year
Responsibilities: Brand & Social Strategy, Creative Development, Organic Social Content, Graphic Design

Always-On Social

Upon joining Academy, Beth led the creative development and execution of Almave’s monthly social calendars. Drawing on her experience in food, beverage, and product content creation, she took ownership of the brand’s evergreen recipe content. Leveraging the visual toolkit she helped develop, Beth extended the brand’s visual identity across a range of content series, including Á-Side B-Side, Now Pouring, and Almave Anatomy.

She also spearheaded the brand’s UK launch, leading the first Almave Circuit across London and Silverstone. Beth developed the creative briefs and concept decks for the launch, and provided on-site art direction — working closely with the London-based production team to capture content across multiple locations, including 12 restaurants and cocktail bars. She also coordinated local creators and directed their content concepts to ensure a cohesive, elevated brand narrative throughout the campaign.

Cinco de Mayo
Campaign

Beth led the art direction for Almave’s Cinco de Mayo campaign, overseeing the development of teaser assets, social roll-out, and pre-production ideation. Working closely with Strategists and Copywriters, she helped shape a bold, visually striking campaign that became a breakout moment for the brand.

Over its 12-day run, the campaign drove exponential spikes in engagement, conversation, and follower growth across social channels. Almave dominated the online conversation, capturing 49% of total brand mentions with 87% positive sentiment, significantly outperforming competitors. Total engagement surged to 219K (a 349% increase from the pre-campaign period), while the campaign singlehandedly brought in over 4,500 new followers, a 54% lift compared to non-campaign periods. Beth’s teaser content, in particular, outperformed even the official campaign announcement organically, becoming a key driver of the campaign’s overall success.

GXVE Beauty


Duration on project: 1.5 years
Responsibilities: Brand & Social Strategy, Creative Development, Organic Social Content, Art Direction, Photography, Retouching

Always-On Social

As Creative Lead and Social Media Manager during GXVE’s launch, Beth led the development of the brand’s core visual identity. She supported art direction for the first social content shoot and PDP imagery, establishing the brand’s defining online aesthetic.

She owned all graphic execution, overseeing infographics, video animations, Instagram Stories, and content calendars while ensuring brand consistency across channels. She also produced and edited a high volume of social content, ranging from detailed product imagery to high-impact on-figure photography.

Her multi-faceted role extended to strategic collaborations, like providing content direction for Gwen Stefani's personal social team. Specifically on how to integrate GXVE product placements in Gwen’s content. The visual consistency was crucial for the successful launch of core collections, execution of major holiday campaigns, and helped build early brand momentum.

Basma Beauty


Duration on project: 1 year
Responsibilities: Brand & Social Strategy, Creative Development, Organic Social Content, Graphic Design

Always-On Social

As Lead Creative and Graphic Designer at launch, Beth built the brand’s foundational visual identity. She developed the design system, brand kit, and social media playbook, shaping a cohesive look and feel across all digital touchpoints.

She owned creative execution for social, shooting and editing all photo and video content, and designing graphics, press materials, and story assets. Her content direction centered on real faces and textures, guiding casting and production to deliver authentic, social-first visuals aligned with the brand’s vision.

This creative approach drove early brand visibility and credibility, earning the brand connections with celebrities
and makeup artists like the Kardashians, Tyla, Normani, Samara Weaving, Rokael Beauty as well as earning a place in the Sephora Accelerate program and supporting its growth into a successful Sephora staple.

Terraslate


Duration on project: 2.5 years
Responsibilities: Brand & Social Strategy, Creative Development, Organic Social Content, Graphic Design

Always-On Social

As Social Media Manager and Graphic Designer, Beth was responsible for revitalizing the paper manufacturing brand. She transformed Terraslate’s traditionally utilitarian visual identity into an engaging social presence. She led the full brand refresh, developing a new design system and social media playbook. 

Beth created content to align with Instagram and TikTok’s video-first algorithms, improving top- and middle-funnel performance, driving awareness, and increasing engagement from non-followers. Balanced dynamic, social-first storytelling with essential conversion-focused content, strengthening the brand’s funnel and elevating Terraslate’s overall digital presence.